The NGP Capital brand

The connected world

We’re betting on a world where, one day, everything and everyone will transmit a signal. This new technology era will be shaped by the digitization of businesses and industries as well as augment life for consumers at an unprecedented scale.
From mobile first to data first

“Mobile first” has been a mantra at NGP Capital for the past decade. As technology evolves and mobile has become omnipresent, we are shifting our focus toward the connected world with a “data first” approach. Ultimately, intelligent data is the connective tissue of the Connected World.
Global growth stage

We believe growth stage companies need global investors providing long-term capital, deep networks and wide-ranging support. Our offices are integral parts of a global team and we work as one team – before we invest, during diligence and after a closing.
Nokia & NGP Capital

NGP Capital was founded as an independent venture firm with a sole LP in 2005, combining the financial discipline of an independent investor with the value add of a close corporate connection. It’s a symbiotic relationship where NGP Capital serves as Nokia’s eyes and ears in the global entrepreneur communities providing insights, partnerships and return on capital.

Our mission

"NGP Capital is the global investor of choice for growth stage companies backing entrepreneurs who are creating the Connected World." - Paul Asel

NGP Capital was founded in 2005 with the ambition to offer entrepreneurs something new; A support system of funding, feet on the ground in the world's largest markets, deep thematic expertise and access to vast networks as well as a technology corporate. We believe growth-stage companies deserve long-term, loyal investors that have both the ambition and the discipline to create significant financial and strategic value.

Keywords - the core to our brand

We keep pace with technology development globally, being deeply networked and rooted in the world’s largest markets. NGP Capital is an inclusive and culturally sensitive brand.

Clarity because we are easily approachable, confident, authentic and recognizable above the crowd.

The people behind businesses are everything. Our brand displays energy, enthusiasm and experience. The color range and flexible brand elements are a reflection of the diverse cultures and people that make NGP Capital who we are, embracing, including and respecting everyone for who they are.

Action orientation because we build companies from the ground up and provide sustainable long-term support.

Design principles

The brand identity system builds on simplicity, contrast and using many colours. These attributes resonate with sophistication, and thus – confidence and efficiency. Communication and visuality now go hand in hand.

How to design for NGP Capital

Values

What we believe in

We value all individuals from diverse backgrounds, experiences, approaches and ideas.

Age, gender, career, education, ethnicity, faith, all contribute to our diversity.

We believe it drives better decisions and creates a foundation for a more inclusive world.

What does Q say? With a data-first mindset, our decision making is based on the best available global data.

Q is NGP Capital’s proprietary AI platform powering market discovery and automating workflow.

Trust takes years to build and can be destroyed in a single act.

We strive to do what is right at all times in all situations for employees, investors, partners and other stakeholders.

We value the integrity of others.