Logos

Our logotype is confident and clear. It is based on the Brown typeface but the characters have been carefully tweaked in order to work in various contexts and in various sizes. There are Primary and Secondary versions of the logotype available. There are different file formats for print, screen and web use. If you’re designing with professional software, we advice to download the vector format logotypes from Print, whereas if you’re building a presentation or working with digital media, it is advisable to look for originals in Screen or Web folders.

Primary logotype - International

Primary logotype is to be used in all the NGP Capital digital and printed marketing and internal communications. You can download individual assets in each section. Please see the instructions of use below.

Outlined version can be used in instances if the primary logotype is visually too heavy weight or because of the technical requirements for a sand blown logo in a glass facades, signage or embroidery for instance.

Secondary logotype

When space is tight, use this logo instead of the primary or secondary outline logotype versions.


Primary Logotype - China

Logotype usage

Do's
Use the emerald version of NGP Capital’s logo on a white background when possible.

When using the NGP Capital logo on any other background colour, use either the  black or white logotype versions.

Please leave sufficient white space around the logo. Always maintain at least a safety space between elements when using the NGP Capital logotype with other logos or other graphic elements. Adequate safety area equals the width of the block of the NGP Capital primary logotype.

Make sure that the logo is clearly visible when placed on a coloured background or on top of an image.

Always ensure you have the most recent version of the logotype in use.

In presentations, the logo is placed in the down-right corner of the slide. In long form documents, it is placed in the top left corner.
Dont's
Do not place the emerald logotype version over other background colours than white. If in doubt, use either white or black versions of the logotype or contact Agency Leroy or Annika Sjöberg.

Do not use any logos or imagery to represent NGP Capital other than what is found in this brand book.

Avoid all alterations of the logotype. This includes rewriting or replacement of the logotype, usage of other colours than emerald, black or white.

Do not add special effects to the logotype including drop-shadows and other effects. Do not overprint or obstruct any part of the logotype.

Do not use old versions of the NGP Capital logotype.

Colors

Colors define who we are.

At NGP Capital, our primary colors are distinctive to our brand. We also have a secondary color palette, from which we quite freely combine interesting color combinations. We view color as a reflection of our values.

Color for us means diversity and a forward-looking approach. That is why we try to avoid being dull and predictable, only using the logical and proven primary colors, if possible. Color for us is as much about fun as it is about being ‘on brand’.

So, go create and combine freely from our ‘secondary’ color palette. The primary colors are mainly reserved for official and/or brand-level communication.

Primary colors

emerald

PMS 3425
C 89 M 42 Y 93 K 48
HEX #074A29
R 7 G 74 B 41

rhubarb

PMS 1675
C 23 M 72 Y 73 K 9
HEX #B55D4A
R 181 G 93 B 74

honey

PMS 1225
C 0 M 19 Y 79 K 0
HEX #FFC845
R 255 G 200 B 69



Secondary colors

sand

PMS 7501
C 6 M 10 Y 30 K 2
HEX #DBC6A1
R 219 G 198 B 161

cloudberry

PMS 472
C 1 M 46 Y 63 K 1
HEX #E69D70
R 230 G 157 B 112

seabed

PMS 419
C 63 M 57 Y 64 K 43
HEX #4A4840
R 74 G 72 B 64

snow

WHITE
C 0 M 0 Y 0 K 0
HEX #FFFFFF
R 255 G 255 B 255

lavender

PMS 7443
C 9 M 8 Y 0 K 1
HEX #E0E4F5
R 244 G 228 B 245

scallop

PMS 162
C 0 M 25 Y 35 K 0
HEX #FEC8BD
R 254 G 200 B 189

Fonts

Typography, in addition to colours, imagery, layout and iconography is what defines a brand. That is why we take great care in establishing a distinctive typographical style, which what we are recognized by.

Mastering typography is equally about scale and proportion as it is about texture and contrasts. Below, we briefly outline the hallmarks of NGP Capital typography and give examples of how typefaces are to be used, combined and leveraged to build effective communication. That is still the main goal.

Primary font

Brown is our main brand typeface. It is used in all print and digital contexts, wherever possible. The typeface is licensed for use for single users and can be obtained through Lineto (lineto.ch) We do not distribute it internally nor externally without prior permission.

About the typeface: Initiated as a collaborative type design project by Zurich-based designers Urs Lehni & Lex Trüb, LL Brown has been drawn and developed by Aurèle Sack. It is a legible, sober take on a geometric typeface that brings structure and coherence to our communication.

Secondary font

Copernicus is our secondary brand typeface. It is used mainly in print contexts, where the content dictates the need for a legible typeface for long copy. The typeface is licenced for use for single users and can be obtained through Village (vllg.com) We do not distribute it internally nor externally without prior permission.

About the typeface: Copernicus is a revival of Plantin (a typeface used by the likes of Monocle), or at least very much like it in terms of proportion and style. It is a wide, open serif that works particularly well in print context where texts are long and / or editorial in nature, and where a typographical solution catering to this need is required.

Brand images

Images help us make our messaging more engaging and convey emotions beyond what’s possible with just words. Images work as visual accents and are used for carrying the story. Photography should always be crisp and high-quality.

We have four different types of imagery in use; our curated team images collection; editorial shots from our portfolio companies and their businesses; illustrative photography depicting our focus areas and conceptual photography of our global presence with scenes from all around the world.

Brand image guideline

Below you can download the guidelines for how to use images in presentations and other visual communications.

Team images

Approachable, but convincing, high-quality portraits of our team members. People are portrayed in casual location and natural lighting conditions. We avoid classical portrait style in formal office wear to appear more approachable.
We have created a guideline for photographers. Please find it in the link below.

We have created a guideline for photographers. Please find it in the link below.

Portfolio companies

Founders

Candid photography that showcases the founders of our global portfolio. Prefer images with people in authentic situations and locations, and avoid choosing profile picture like portraits where the subject looks directly into the camera.

At work

Authentic, people-centric, situational photography that showcases the success of our global portfolio companies and features their core business, work culture, and employees at work. These are illustrative images that can be used to convey work.

Focus areas

These illustrational images depict our three focus areas defined in our company strategy: Smart Mobility, Mobile Technologies, and Intelligent Enterprise. Images can showcase a specific portfolio company or be a more general illustration of the focus area.

Smart Mobility

Mobile Technologies

Intelligent Enterprise

Global presence

These illustrational images consist of images of panoramic nature, cityscapes, iconic landmarks and images depicting our global networks.

Landmarks

We have feet on the ground in the world's largest markets. The images of city sceneries showcase our global presence in three regions and can be used for illustration purposes when we talk about our versatile and global portfolio. The iconic cityscapes and landmarks help to quickly specify and communicate our main locations or when we talk about our events in a specific city.

Nature

We work actively with our entrepreneurs and companies to help them succeed. The conceptual, dramatic images of nature convey the idea of growth strategy and road to success. They can be used as an illustration to carry the story throughout our brand communications when we talk about our business strategy.

Global N etworks

We are here for our companies to accelerate their growth and help them navigate new territory through our global network within the technology industry. The images of the globe or the night sky communicate our global presence, our broad networks and the connected world.

Iconography

In case you need to use icons in your presentation you may use Material icons, that are open source, pixel-perfect symbols for common actions and items. Selection of the icons is included in the PowerPoint template in a link below. The whole set of icons can be downloaded here: material.io

Do’s

Use icons in light or dark grey
Use icons in small size
Use only few icons per slide

Dont’s

Don’t fill the slide with icons (use max 5 per slide)
Don’t use the icons in large size to replace illustration or photography

PowerPoint template

Here you can find the PowerPoint presentation template and example presentation slides that illustrate the various ways of how to use the presentation template. For the template to work correctly, it is imperative to install the brand font Brown on your computer. This is the official NGP Capital brand template that should be used when creating presentations for external audiences. For more information on installing the font you can contact NGP Capital marketing at media@ngpcap.com or Hybridge IT Support.

PowerPoint template guideline

Here you can find the guidelines for how to create a PowerPoint presentation based on the template. For the template to work correctly, it is imperative to install the brand font Brown on your computer.

Word template

Here you can find the Word document template. For the template to work correctly, it is imperative to install the brand fonts Brown and Copernicus on your computer. For more information on installing the font you can contact NGP Capital marketing at media@ngpcap.com or HybridgeIT Support.

Word template guideline

Here you can find the guidelines on how to create a Word document based on the template. 

Newsletters

Example of a company newsletter

Business Cards

To order business cards, please contact NGP Capital marketing at media@ngpcap.com.

Print

Here you can find the latest issues of our Founders stories.

Events

Please contact NGP Capital marketing at media@ngpcap.com for more info on our global events.

Videos — coming soon

Video guidelines give instructions on logo usage, titles, colours, intros and outros in videos.  

Web

Issues updating website, or need help with imagery? Please contact NGP Capital marketing at media@ngpcap.com.

Interior – coming soon

Please contact NGP Capital marketing at media@ngpcap.com to order more of the signage or consult the interior design.

Office supplies – coming soon

Please contact NGP Capital marketing at media@ngpcap.com to order more of the branded assets.

Clothing – coming soon

Please contact NGP Capital marketing at media@ngpcap.com to order more of the branded assets.

Background images

Zoom virtual backgrounds

Here you can download the background images that you can use in the conference calls as a virtual backgrounds or on your desktop. Images and guidelines for the usage are found in the link below.

Social media backgrounds

Here you can download NGP Capital branded background images for your personal Twitter and LinkedIn accounts.