Messaging hierarchy

Short description
NGP Capital is the global investor of choice for growth stage companies backing entrepreneurs who are creating the Connected World.  
Long description / Boilerplate
NGP Capital is a global venture capital firm with over $1.2 billion under management, investing in growth-stage technology companies within the Intelligent Enterprise, Smart Mobility, and Mobile Technologies. NGP Capital backs entrepreneurs with a Connected World vision – a vision where the confluence of sensors, mobility, software, and cloud solutions will connect people, things, and industries in new ways, transforming how we live and work. NGP Capital is active in the U.S., Europe, India, and China. Visit at www.ngpcap.com and follow on LinkedIn (ngp capital) and Twitter (@ngpcapital).
Slogan
One team - global reach

Writing guidelines

Writing guidelines for NGP Capital
Dates
Date formats vary the world over and the is no right way to write out dates that works globally. American usage calls for a month/day/year date format, the United Kingdom and much of Europe use a day/month/year format, and most countries in Asia use the year/month/day format. As a general rule, write out the month to avoid misunderstandings. Example:

On April 22, 2020. This way, we avoid misunderstandings around dates like 5/11, some might mark their calendar for November 5 and some for May 11.

Using commas when writing dates:

On May 13th, 2007 Daniel was born – incorrect
On May 13, 2007, Daniel was born – correct
On 13 May, 2007, Daniel was born – incorrect
On 13 May 2007 Daniel was born – correct

When writing a long-form date, use a comma after days of the week to ensure readability.

“How fortunate that the world did not end on Friday December 21, 2012!” or “Monday, May 5, is my first day at work.”

You can abbreviate quarters to Q1, Q2, Q3 and Q4, but write out the full year to be clear: Q1 2020.
Headlines
Articles and press release headlines are written with sentence case because it’s readableand the rule is simple – Capitalize the first word and any proper nouns.

Lowercase the articles the, a, and an.

Lowercase prepositions, regardless of length, except when they are usedadverbially or adjectivally (up in Look Up, down in Turn Down, on in TheOn Button, to in Come To, etc.) or when they compose part of a Latinexpression used adjectivally or adverbially (De Facto, In Vitro, etc.).

Lowercase the conjunctions and, but, for, or, and nor.

Lowercase to not only as a preposition (rule 3) but also as part of aninfinitive (to Run, to Hide, etc.), and lowercase as in any grammaticalfunction.

Lowercase the part of a proper name that would be lowercased in text, suchas de or von.

Lowercase the second part of a species name, such as fulvescens inAcipenser fulvescens, even if it is the last word in a title or subtitle.

Headlines in blog posts, PowerPoint, Word or Excel can be written withnormal heading style where only the first word of the sentence is capitalized
Professional titles
Titles are capitalized, professions are not. Generally, if there is a “the” in front of thetitle/profession before the name or an “of” after, do not capitalize:

Peter Smith is the co-founder of ABC Company
Peter Smith, co-founder of ABC Company
The co-founder of ABC Company, Peter Smith, is …When co-founder Peter Smith realized…

If the title/profession is an official title or a famous title, capitalize, and capitalize if the official title precedes the name:

James Parker, Professor of Computer Science and Electrical Engineering,retired yesterday.
James Parker, professor of engineering at ABC University, retired yesterday.
In other news, Professor James Parker retired yesterday.
The quote was attributed to President Kennedy.
When the Queen of England was in Scotland…
Gavin Newsom is governor of California.
When Governor Gavin Newsom spoke at a press conference today,…

Blogging guidelines

Blogging guidelines for NGP Capital
2. Be human
Be open and transparent.

Say nothing derogatory about any company or person.

Don´t be too self- or NGP-centered. We are kingmakers, not kings.

Do not use profanity or incendiary language.
3. Build trust
Do not comment on Nokia.

Commentary should only be publicly available information.

Disclose your sources.
4. Think big
Be consistent in your content. Ask yourself where else you could communicate about the same topic. For example, could you do a blog series about the topic?

Be creative. A blog post doesn´t always have to be the same length and format. Look for / copy ideas from others.

Be aligned with your own thought-leadership goals and with NGP business objectives.

Ask for ideas and help from your colleagues.
5. Grow the lifespan
Publish your blog post, not just on the NGP website, but also on Medium. Share it on LinkedIn and Twitter. Add it to your email signature. Ask a few friends to retweet it etc.

Engage with readers through social media channels, tag relevant people and organizations, and provide answers to comments.

Check the blog post analytics here. Compete against your previous posts.
1. Be insightful
Don´t just repeat what has been said, but share your vision and understanding about the subject.

Include one key argument / proposition / insight and build your text on it.

Be unique and genuine in your opinions.

Be focused; don´t try to cover everything on the topic.